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March 2000   


ONLINE BANKING: IS IT RIGHT FOR YOUR BUSINESS?

by Jennifer Bartlett

 

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Still waiting in line to deposit your paycheck, or filling out forms to transfer money from your checking account to your savings account? Technically, you don’t have to. The advent of ATM machines, electronic deposit, and telebanking took some of the hassles out of managing your money, and online banking is eliminating even more of the barriers that sometimes separate you from your money.

Banking online, or e-banking, allows you 24-hour access to your accounts: you can monitor your balance, find out whether checks have cleared, and transfer money between funds, all from the comfort and convenience of your home computer.

Types of Banks Online

Not all online banks are created equal; some only allow you only to view your accounts online, while others allow you to make payments and transfers. A report by Meridien Research estimates that of the U.S.’s 11,000 banks, only 400 allow customers to manage their money completely online. There are even fewer banks online which cater to business clients.

There are basically two types of online banks: traditional banks that allow online banking and strictly virtual banks. Many traditional banks and credit unions including Bank One and the Bank of Yazoo City, have taken it to the 'Net and are offering online banking services. The advantage of choosing a traditional bank that offers online banking is that you can make your deposits and handle disputes in person if you want to, rather than over the phone or via email. Traditional banks with online services can also be a good choice for people who are comfortable with checking balances online but feel uncomfortable sending their money zipping through cyberspace.

Better rates and lower fees are two of the incentives that strictly virtual banks offer to their customers choosing to go totally virtual. One bank, X.com, has even paid people to sign up for their banking services and offered referral bonuses for people who could convince their friends to sign on. Online banks are able to offer these incentives and provide extended customer service, because they don't have the expense of maintaining showy bank buildings, branch offices, and ATM machines. Several online banks, including X.com and Wingspan.com, offer a wide range of accounts, including high-interest CD's and mutual funds, to or from which you can transfer money into or out of with the click of a mouse.

Advantages

Customers aren't all created equal either, and different customers will have different reasons for choosing to bank online. Jim Bruene, President and CEO of the Online Banking Report, says that the advantages of banking online range from enormous to zero depending on the user. He points out that "advantages increase as the user's financial picture grows more complicated." Some benefits of banking online are:

  • Time savings. You won’t have to make trips to the bank or wait in line.
  • Money savings. Most online banks pass their cost savings on to the consumer in the form of lower fees or higher rates. For instance, X.com rebates up to $6 of ATM fees every month.
  • More control over your money. Many online banks allow you to transfer funds into and out of accounts at your convenience. Some even offer you the option of purchasing CD's online; and several, including X.com, are planning to offer brokerage services in the near future. With that added control comes . . .
  • Peace of mind. Now you can  track your money 24 hours a day. You'll always know when a check has cleared and can reconcile your checkbook any day of the month.

Disadvantages

Nothing is perfect and online banks are no exception. Although some of the perceived disadvantages aren't important to some people, for other people the disadvantages of banking strictly online far outweigh any possible benefits. Some of the disadvantages are:

  • The need to deposit checks by mail. Some online banks let you transfer funds into and out of accounts at traditional brick-and-mortar banks. But if you choose to bank strictly online, your deposits, ironically, will be at the mercy of the postal service.
  • Longer setup times. When you open an account at your neighborhood bank, you fill out the paperwork, make your deposit, and sign your signature card all at the same time. However, if you're choosing a strictly Internet bank or a bank without local branches, you'll have to wait for your signature card to arrive in the mail and then return it before you can begin writing checks on your new account.
  • More ATM fees. Busy people who use their ATM cards to get fast cash, may find themselves paying more ATM fees to other banks if they choose an online bank or one without a local branch.  Banks such as X.com realize this is a disadvantage to banking online and will refund all or part of your monthly ATM fees.
  • Reluctance of local merchants to accept your checks. Some merchants, especially in smaller towns, may not accept an out-of-town check or one with only a dot-com address.

Security

E-commerce in general has taken a beating in recent days and many consumers are afraid to trust their money, their credit card numbers, or other sensitive information to the ethers of cyberspace. It didn't help matters much when it was discovered that X.com customers were making withdrawals from other people's bank accounts because the bank wasn't requiring customers to send in voided checks to verify their ownership of accounts.

However, experts agree that online banking is at least as secure as real -world transactions. It's important to realize that even if you don't bank online, your bank transfers money electronically all the time. One way that online banks protect your sensitive information is by encrypting it before it's sent through cyberspace. Encryption basically means that your information is scrambled before it is sent; then it’s decoded and processed when it reaches its destination. 

Strictly Business

While the majority of online banks are set up to handle the needs of consumers, several recent arrivals to the online banking scene are catering to business customers. They offer online bill payment, and credit-management services, and can even function as go-betweens for buyers and sellers.

Dallas-based Banking B2B offers online companies the opportunity to apply for, receive, and manage lines of credit all from the comfort of their laptop. In addition, Banking B2B recognizes that in the virtual world, some businesses will be dealing with clients that they don't even know in the real world. To offer both buyers and sellers a measure of confidence, Banking B2B plans to act as an intermediary for their clients and offer credit verification to new trading partners. They will also allow customers to manage their own accounts 24 hours a day. Customers will be able to make withdrawals or payments on their Banking B2B credit lines, make payments to vendors, and complete payments, all online. 

Another entry into the business-to-business banking arena is USA BancShares, which will provide FDIC-insured banking services, stock brokerage services, and customized financial packages for business-to-business clients.

Other banks offering special services for business customers include Sun Trust, First Citizens Bank, and Bank of America.

Finding the Online Bank that's Right for You

No one single bank can be all things to all people and it's important that you find a bank you feel comfortable with. If you're lucky, your current bank offers online banking. But if it doesn't and you're shopping for an online bank, the following questions can help you find the online bank that's right for you.

  • Are they strictly online or do they offer brick-and-mortar branches as well? This is a matter of personal preference; some people feel comfortable with handling their money all online, while others need the security of a bank that they can visit on occasion.
  • How are disputes handled? If you'll be banking strictly online, it's important to find out what the estimated turnaround time is for emails and how long you'll have to be on hold if you need to phone in a complaint.
  • Are they secure enough? You should feel comfortable with the bank's Web site. Check to make sure that secure areas are password-protected and are considered labeled secure documents. Netscape® indicates secure documents by locking the padlock on the lower left corner of the browser window, and Internet Explorer® shows the security status of a document in the lower right hand corner.
  • Are they federally insured? Banks are required to be federally insured by the Federal Deposit Insurance Corporation. To find out if the bank you're considering is federally insured, visit the FDIC's Web site.
  • What are their fees? Before you sign up for an account, make sure you're notified of what monthly fees are, and what miscellaneous fees, such as returned check fees, apply.

Fortunately, online banks can easily be researched with a few clicks of the mouse. Gomez.com, The Online Banking Report, BankOnline, and Financials.com all offer reviews and links to banks doing that do business online.

The Future of Banking Online

Our delight in instant gratification means that online banking, like online shopping, is here to stay. But is it likely that virtual banks will every replace their brick-and-mortar cousins? Bruene doesn’t think so; he believes that online banking "will be a part of every bank and every bank account, a tool, like the telephone or ATM "...but  "the total square footage of bank branches will decrease and the two models will merge into ’bricks and clicks’."

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