PROOFREADING, COPYEDITING, AND STRUCTURAL EDITING ONLINE OR ON PAPER

SITE DESIGN
& E-COMMERCE DEVELOPMENT

The initial cost of a site is no measure of final cost or achievement. A good site design will help grow your business. A great site design will also pay for itself and grow with your business. Durability, changeability, maintainability, and promotability are all factors in a great design.

SITE DESIGN

AT A GLANCE

	BUSINESS DEVELOPMENT Begin with concrete goals and include procedures for measuring your site's performance.
	USER/AUDIENCE TARGETING Understand the markets that form your core audience, and design in the features that bring the visitors most likely to buy from you.
	COMPETITION/ MARKET ANALYSIS Know what your competition is doing and capitalize on the opportunities that they have missed.
	TECHNOLOGY MATCHING Target the dial-up speeds, browsers and screen settings that your customers will be using to view your site.
	HOSTING DECISIONS Find a Web presence provider that will give you the affordability, reliability, and platform that will help you achieve your goals.
	CONCEPT DEVELOPMENT Develop a pitch or specific content that is desirable to your customers -- and helps you get found in search engines.
	IDENTITY BRANDING Brand your identity on every page of your site to build future business as well as boost current conversion ratios.
	INFORMATION ARCHITECTURE Reduce maintenance costs by developing a hierarchy of information incorporating dynamic pages and integrated information delivery.
	PRELIMINARY TESTING Test page templates on different computers, using different browsers, and with different screen resolution to ensure quality while reducing deployment costs.

SENSIBLE WEB CONTROL

Instead of spending our time writing programs or HTML code to build your site, we place our development focus on helping you discover how your site can meet your goals and provide a rapid return on investment. Then, we design your database solution. And then...we push a button and watch while your site is built. It's that simple.

We've already developed the technology that writes the programming code and HTML code to handle even the most complex input and update forms to add, change, and delete data from your database. We even have code that writes code to help you upload images or files, maintain your product inventory, process orders, register customers, and more. All site pages are 100% browser-based, so you maintain your database and your site pages online through your Internet browser from your office, your home, or from the road.

Whether you are starting up a Web-based business from scratch or working with your successful current venture, the process of designing a site is a great time to take stock of your direction and open new avenues of opportunity. Once you have an idea of the type of site you want to have designed, we can help you get specific about your goals and set achievable milestones to help you measure your Web site's success.

FULL POWER, FULL SERVICE

No Limits At The Write Edge, we are a full-service facility devoted to business on the Internet. And because we understand what it takes to make a business grow, we understand that many of our customers work on limited budgets. If you have the entrepreneurial spirit -- or the in-house expertise -- to do a lot of the site development work yourself, we can create a design plan and set up the structure for your site, then help you to run with it. If your site will be more complex, we will work with you to handle planning and make your site affordable.

Of course, we can also help you to expand your business by designing fully custom solutions or integrating with state-of-the-art Internet business tools like Microsoft's Commerce Server technology or InterShop 3 -- the best commerce solutions used by companies from Barnes & Noble to Eddie Bauer.

DEFINING CUSTOMER-FRIENDLY

Our sites are result-oriented and user-targeted. By focusing on what makes your business different from your competition and matching this to the search terms that your customers are really using on the Internet every day, we can build a "pitch" that becomes your site concept. We integrate that concept into everything on your site, from keywords and phrases that position you well in search engine queries and bring potential customers to you, through the graphics and content that satisfy your customer's needs, bringing them back for more and reinforcing your identity once they get there. Over 90% of our Web sites achieve top ten placement in Internet search engines.

STARTING OUT RIGHT

Whether you are taking advantage of our Sensible WebControl solution or using a fully custom approach, the structured development environment that we work in makes it easy to build your site on time and on budget. We step quickly through requirements development, site mapping and design approval. We can check the availability of domain names (www.yourname.com) and recommend several options for the most cost-effective Web presence provider to host a site with the kind of hard drive space and monthly traffic that you can expect your site to need. Next, we include a series of checkpoints so that you can measure our progress. You receive specific deliverables at every phase and you will always know that your project is evolving exactly as you wanted.

ON THE EDGE OF THE 'NET

Most of the sites on the Web today are simply costing their owners money. Our sites are designed to exploit the potential of the Web and to accomplish concrete business tasks.

The difference between us and our competition is simple. We do more than provide pretty widgets and gadgets. We provide you with real ideas to get where you're going, real data to help you make sound decisions, and real solutions to make certain that you don't waste your money getting there.