PROOFREADING
AND COPYEDITING
WITH A PURPOSE

To deliver your message, your documents must first confirm your credibility. Typos and errors have no greater tolerance on the World Wide Web than they do in printed documents, but online editing must be cost-effective enough to keep pace with rapid changes and on-the-fly document generation.

Proofreading, Copyediting, & Structural Editing

PROOFREADING FOR ELECTRONIC,
HTML, OR PRINTED BUSINESS DOCUMENTS

Polish your copy to eliminate errors that undermine your credibility and draw attention away from your ideas.

COPYEDITING FOR ELECTRONIC, HTML, OR PRINTED DOCUMENTS

Chisel your copy to refine details, trim away excess, and ensure that your ideas are conveyed concisely and precisely. Clean up your marketing letters, advertising, promotional material, Web site copy or press releases -- before mistakes can cost you sales and customers.

STRUCTURAL EDITING FOR ELECTRONIC, HTML, OR PRINTED BUSINESS DOCUMENTS

Rethink, revise, and reorganize your documents and Web sites. Target your audience and engineer information content to optimize for maximum impact.

STARTING YOUR BUSINESS RIGHT

The most professional proofreader in the world won’t bring more customers to your Web site -- or help you sell your novel. The best copyeditor can’t help your customers understand why they should buy your product if you don’t tell them what makes your product different. And even the best structural editor can’t fix your sales pitch if you don't understand what you are selling. Content all comes down to concept, and concept is targeted to the audience. So, from the moment that you begin to think about communicating with your potential customers, you have to consider who those customers will be and what they will expect.

Then you have to deliver, and deliver well. At The Write Edge, that is what we do.

DOCUMENT OBJECTIVES

Professional Structural Editing, Copyediting, & Proofreading Services We can assess the objective of your document and help you to achieve it. Do you have a form marketing letter that you want to send out? An online catalog that needs to be intuitive and easy to understand? A weekly newsletter that you want to email to potential customers? An online help desk that you need to have written clearly enough to save your support staff from routine, repetitive phone calls?

We consider your document from your customer’s perspective: If we were your customers, what would we want to hear you say? What do we hear you saying now? Why are we leaving your Web site? Why are we rejecting your press release or editorial submission?

BUT I ONLY WANTED
TO GET RID OF THE TYPOS. . .

Professional Structural Editing, Copyediting, & Proofreading Services Okay. We can get rid of typos. If that's all you want -- or need -- our proofreaders will do a thorough proofreading of your document to correct surface errors that destroy your credibility. Where, as with many documents on the Web, the copy will change too often to make a full proofreading cost-effective, we can offer a lighter reading at less cost to you. We can also offer maintenance contracts to handle rapid changes that you make to an online document. (You simply notify us that you have made a change, and you receive an edited HTML version ready for upload the following business day.)

Proofreading is one of the mainstays of our business. But not everyone has the writing skills to get a document ready for proofreading. If you want to make the most of your marketing and business opportunities, our copyeditors can correct grammar and punch up sentences to make certain that your copy will make its point. Our structural or substantive editors can rework your logic, verbiage, and organization. Or in some cases, you may find that it is cheaper to have our writers simply rewrite a document, or adapt your existing notes or copy into something that meets your goals.

What makes us different from other online editing services is that we edit documents intended to sell. We have experience in marketing and business, and we have handpicked our editors to think about sales, not just about semantics and punctuation. We can work with you to make writing and creating your documents simpler and more effective. We can help you increase your sales, expand your business, and increase your customer loyalty. We can even handle commercial fiction and trade nonfiction.

WEB CONTENT OR ANY PROJECT
ANY SIZE, ANY STYLE

We edit business and technical documents for companies large and small, and personal documents or creative work for individual authors. We have editors available who are also published authors, and can therefore understand the process and your frustrations. We can offer complete communications management packages, or perform a specific task, like proofreading or copyediting, to prepare a document for publication. We can also help you develop your material by supporting you in market analysis, research, and information architecture or design.

A SHARPER EDGE

Your documents have to sell your ideas, your identity, and your products. To do that they must first be read and taken seriously. Our experience and marketing expertise allow us to ensure that your documents let your readers get your message. In short, we can can be the most effective tool in your communications arsenal.

PROOFREADING AND COPYEDITING WITH A PURPOSE