Want to learn more about what Sensible WebControl can do for you? You can get a quick overview from the FAQs below. For in-depth information and a product tour, visit our Sensible WebControl Web site at http://www.SensibleWebControl.com.

Need more reasons? Please ask us for a proposal.

• 28.8 Kbps modem speed
• Internet Explorer 5.0
• Windows 95, 98, NT, 2000, XP or current Macintosh operating system.

You’ll do better, of course, with a higher internet connection speed, but we have configured and maintained entire sites on regular dial up connections for testing purposes without any problem.
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A low up-front investment is one of the key enticements to going online. But what may seem like a bargain can backfire if your site doesn't really do something for you.

A Web site can answer questions when your business is not physically open, or alert your customers to special events and discount offers. It can support your current customers, or it can bring new customers to you and sell them your products 24 hours a day, 7 days a week -- without any help from you or your staff.

The key to a successful site is in the planning. Just like any business venture, you have to set achievable, realistic goals based on sound business principles and economics.

If you want to expand your business onto the Internet, or if you are considering starting up a new 'Net-based business, the structure and features of your Web site will dictate whether or not you succeed in pleasing the visitors who come to find you. And that, in turn, will dictate whether the site is worth the investment of your time and money.

During your design process, The Write Edge will give you all the information that you need to make sound decisions. If we don't believe that your business stands to gain by being on the 'Net, we will tell you so up front, or we will help you to find a way to make the 'Net work for you.

Our Resource Center provides you with a wide variety of business planning tools, including site feature selection criteria, customer targeting profiles, customer survey forms, technology assessment checklists, budget planning questionnaires, marketing and promotion checklists, and -- above all -- information about your options.

Before we ever begin coding your site, you will feel comfortable making whatever investment is called for. And when we are through, you can be assured that your site will really work on your behalf.

A good site design -- as opposed to a bad one -- will combine marketing and promotional principles with sound business planning to achieve the right mix of customer appeal, functionality, and longevity. A great site will enhance your image and help your business.

But make no mistake; a bad site or indifferent site WILL do damage to your professional reputation.

Finding the right development partner is a process of give and take. You need to be committed to making use of the opportunity to take stock of your business priorities. As you work with us, you will answer some serious questions about the audience that you want your site to reach, what you want your site to accomplish, and -- not least -- what you want your site to say about you. In that process, you will develop a set of guidelines that will define your site, your goals, and how you will measure success. This will also help you define the qualities that you need in your developer.

Our own site says a lot about us and how we do business. We invite you to browse. We have put in as much detail as possible to help you make decisions at your own leisure, but some can only be answered once we have looked at your project and discussed your needs. We're always happy to answer your questions.

The information, forms, and checklists in our PowerSite Planning Toolbox make it easy for you to weigh your priorities and collect the information that you need. They also make it possible to convey the results to us in a logical manner.

Once we have the information from you, we prepare a recommendation summary that translates our analysis of your needs into goals and ideas. Depending on what you need us to do, and how many other developers you want us to team with on the project, we also prepare sketches, content plans, or site maps for your approval.

At The Write Edge, we handle your project systematically so that you feel informed and comfortable at every stage. And we use a tiered payment system based throughout the design process. Your payments are based on our achievement of performance milestones, so that you are never faced with unpleasant surprises.

Following the execution of a Memorandum of Engagement or contractual agreement, we ask you to pay a deposit equal to 25% of the estimated project cost for any given site phase. The MOE will set forth the deliverables that you will receive and the payment schedule.

Your first payment usually applies toward a planning or strategy fee, including the use of our planning forms, checklists, surveys, promotion, and maintenance information tools that help you define your site's goals, as well as our assessment of your market potential, competition, audience, purpose, navigation structure, image, tone, technology platforms, and maintenance reduction.

At the end of our planning phase, you will receive a written report setting out the goals and major considerations, as well as any other deliverables that we agreed upon. When you approve your project plans, we proceed with phase two, which generates initiates limited production and testing. Once testing is complete, we can agree on the final cost of your project, and move into full production as quickly as possible. 

We accept checks, money orders, or cash as payment. In very rare cases, we consider performance or progress payments, or work out payments over time.

We provide a lot of free information on our site, and anyone is welcome to use that information to help themselves. To have us apply the techniques, information, and analysis to your individual business, whether or not we ultimately create your site, will save you money in monthly maintenance costs. It will also greatly increase the benefits that your site can bring to you.

Using server side scripting and active server pages, among other technologies, we can automate many of the routine tasks that you might otherwise need to pay a staff member or maintenance firm to perform on a weekly or monthly basis. Of course, there is a trade-off for this; the initial cost of your site will be higher when you request more advanced features and greater interactivity. Still, the long-term savings can be significant, and we provide these alternatives to you during our design recommendation.

You will know exactly what the cost of maintaining the site will be at the time that we submit your site plans for your approval. That way, you will never end up with long-term hidden costs, or with a site that degenerates from lack of maintenance.

At The Write Edge, we will work with you to find out whether your company name is available. If it is taken, we will help you to weigh the pros and cons of various alternatives. In some cases, we can even help you negotiate to purchase a particular domain name from someone who is using it.

The one feature that our Web sites have in common is their marketing focus. Our sites are designed to help you do business on the Internet. Most, 94% by some estimates, of all business sites on the Web are currently losing money. Our sites are patterned on the other 6%.

We can also optimize your graphics for use on the Web. Or we can generate all the content for you from scratch.

If you already have a Web site, we will salvage as much as possible to keep your costs down. But we will never sacrifice the overall integrity of your site. When you hire us, we will help you to make the right decisions based on your needs and situation. We understand that you expect professional results, and we will make sure you get them.

A well-designed Web site will use headlines and "At a Glance" type sections for the surfers, with your top pages providing an overview or synopsis of your information adequate to deliver what the majority of users want.

But you can easily and inexpensively provide greater depth for information junkies.

As you browse our site, you will see all three levels of information, as well as a variety of the techniques that we use to enhance comprehension and information delivery. In other words - -to SELL -- our message and information. We can help your site provide the same levels.

Our editors use:

If we don’t have an associate with the kind of qualifications that you need, we can find a good one faster than you can. Once we find them, your project is subjected to the same rigorous quality control measures that the rest of our clients receive.

In addition, we perform all copyediting and proofreading functions.

In addition, we perform all proofreading functions.

If you hire us to proofread, our proofreaders will check for:

Monthly contracts are invoiced on the first of every month for work performed in the preceding month. We accept checks, money orders, or Internet "e-checks" as payment.

The telecommunications capabilities of our virtual office let us accomplish planning, information transfer, and actual work from any distance or location. This cuts down on our overhead and increases our productivity. We can then use our freelance associates to supplement and offset any "localization" issues that might arise, or outsource portion of a project to a contractor nearer to your physical location. We are also happy to work as one portion of the site development team on larger projects, as we did with the Petopia.com site, which was designed by the San Francisco office of the highly-rated Razorfish design firm.

If we cannot handle a job, we will tell you so. But thus far, our clients have been very satisfied, and that's what really counts.