GRAPHICS
AND CORPORATE
IDENTITY BRANDING

Web graphics have to underscore and amplify the message that you want your customers to remember. They must reinforce your identity branding. And they must set your project apart from all the rest.

IDENTITY IS MORE THAN A LOGO

Blending in with the crowd won’t get you sales on the World Wide Web. And if visitors lose sight of who you are or the message that you are trying to convey, they will not buy your product, request your service, or remember you when it is time to make a purchasing decision.

Brand identification in Web site design means more than slapping your logo on the corner of a page here and there. If you already have a logo, you have to be certain that it conforms to the needs of the World Wide Web. Size, number of colors, and clarity must all be transferable across various platforms and browsers, and they must also look attractive in good old-fashioned print.

If you need to have your logo adapted, we can do that. We can also create a custom logo for you from scratch so that you can get a start on your new e-business or e-commerce venture.

Your logo works to underscore your identity. In our design philosophy, it sets the tone for your entire page.

• Logo is primary.
• Your color palette follows your logo.
• Your images underscore a concept that ties in with your company and demonstrates what makes you different from your competition.
• Your typography reinforces the style of your company and your concept.
• Your navigation system follows your logo and your color palette AND ties in to your images.

TOP QUALITY, ROYALTY-FREE IMAGES

If you already have your own professional photographs or graphics, we can work with them to enhance any printed, multimedia, or online presentation. We use industry standard software like Adobe's Photoshop®, Corel Draw®, Paint Shop Pro®, Crystal 3-D Impact®, and Micrografx Graphics Suite® to achieve optimum results. And if you need product photos that invite potential customers to buy your products online, we can arrange for photography discounts through professional studios; we can even coordinate your product shoots and handle everything for you from start to finish. And we can arrange for printed catalogs that dovetail with your online presentations.

For on-point graphics that illustrate and underscore your Web site text, we work with royalty-free photography houses such as Macmillan, Adobe, Corel, Sierra, Superstock, Publisher's Depot, PhotoSpin, PhotoDisc, and many more to offer you literally millions of photography options to personalize your presentations affordably. Yes, affordably. We understand that graphics are important, but we also know that most readers aren't looking for perfection. We'll generate a page that looks attractive but doesn't blow your budget.

TYPE IT RIGHT

Typography is still a difficult issue on the Web. Unlike the type on a printed page, the fonts that your customers see on your Web site depend on what fonts they have available on their own computers. Microsoft and Netscape are changing that now with the introduction of dynamic fonts into their browsers, but the technology is still too new to use reliably. Similarly, style sheets that resolve some type issues introduce their own set of problems.

Your layout has to appear well to all your core customers. At the same time, it must be consistent from page to page while changing enough so that your customers don’t get bored. The most important factors are readability and identification. Before they leave your site, you want your potential customers to become familiar and comfortable enough with your identity to feel as though you’re an old and trusted friend.

SEEING IS ACHIEVING

A Web page is a visual medium. Its roots may lie in the idea of simple text that anyone can read regardless of what computer they are using, but it has evolved into a graphic presentation. Web pages demand more, and at the same time, they cry out for less. Less junk. Less clutter. Less of the same old buttons and bars and flashing widgets that don’t work together and only serve to distract your customers from your point.

Visuals should encapsulate a message. And because they are implicit and subjective, they can say more in a compact space than words can offer. Graphics, multimedia, and dynamic events on a Web page must be carefully chosen for their content as well as their visual appeal.

AN EDGE ON GRAPHIC DELIVERY

To ensure that your customers see your documents as quickly as possible, and that what they will see is targeted to their technology level, we use cutting-edge optimization software, including Adobe's new ImageReady® package, to slice the size of your JPEG and GIF images. We combine that with careful page layout and thorough analysis of your customers’ needs to deliver graphics and navigation systems that look good not only in our studios, but in your customers' browsers and on their computer screens. We adapt your color palettes to browser-safe conditions when necessary, and we design pages to downgrade gracefully into the image-safe areas of even the smallest of laptop display areas.

That's an edge you can count on to protect your design investment.

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