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October 29, 2003    


NEW CONTENT MANAGEMENT SOFTWARE GIVES CORPORATE POWER TO SMALL BUSINESSES, COMMUNITIES, AND ORGANIZATIONS
 


 

October 29, 2003 -- The Write Edge, Ltd, a long-time leader in Internet Content Development, today announced the release of new software that dramatically and affordably simplifies the way that businesses, organizations, municipalities, and communities get their content to the Internet.

"Right now, most businesses have to pay for a developer or programmer to make updates to their sites, and then wait for the changes to be made. They lose valuable time and money by doing that. Our goal was to let anyone in the organization make any change safely and easily. By eliminating the technical hurdles that may have stopped a small business or organization from building a Web site that looks as professional as the sites their customers visit every day, we let even the smallest business compete on a level playing field with its larger competitors," says Martina Boone, Managing Director of The Write Edge. "The Sensible WebControl software puts everything a site administrator needs right on one page, notifies them by email of anything that they need to do right away, and lets them make any required changes with a single click of the mouse. If someone can type an email message, they can manage their Web site."

Available in a wide range of flexible packages, the software can be customized to include precisely the kind of content that fills the customer's short- and long-term goals. Typical content includes articles, news, faqs, customer testimonials, products, services, facility tours, points of contact, event calendars, employment opportunities, downloadable files, press releases and more, all delivered with "smart" features to keep the site looking fresh every day. Site membership and registration, help features, announcements, contact management, and a suite of powerful content management features automate the process of getting content from the originator to the site visitor via a customizable approval process that ensures privacy and quality control. Automatic launch and content expiration features let editors and site managers literally handle site updates while they sleep.

"The software is incredibly easy-to-use and includes virtually every tool our community needs to keep in touch with our residents, promote the community, manage our tasks and contacts, and facilitate management," says Mariano Pernigotti, Communications Director for Virginia Oaks in Gainesville, Virginia. "It was delivered completely set up so we didn't have to hassle with complicated programming or configuration issues. Our time is so limited, but the software really makes the most of every opportunity to make things easier for us. Plus it's great to have The Write Edge behind the technology. They respond to and resolve every request quickly and make a point of listening to and learning from their customers." 

Custom Tailoring and Configuration
All packages are delivered fully integrated with a professional design and custom interface to match the customer's specific needs and include world-class hosting at a cost comparable to standard site hosting. Customers can upgrade or customize their accounts by adding additional domain names, email boxes, writing, editing, promotional services, or more disk space and bandwidth. 

The software automation is handled behind the scenes by The Write Edge, so all the customer sees is the end result. "We have customers who can barely turn on their computer who have been able to start managing their Web sites in less than twenty minutes," Boone says. "Because the software makes deployment easy, we can pay extra attention to design and information architecture and still launch a project within days instead of months."

Pricing and Availability
Sensible WebControl is available starting today at www.SensibleWebControl.com. A standard package includes a custom design, an appropriate customized content management solution, automated image and file upload options, an unlimited number of pages, 200 MB of storage space, 10 GB of data transfer, 15 email addresses, priority support, promotional services, and site usage and traffic reports. Sensible WebControl customers can also take advantage of a 15% discount on The Write Edge's comprehensive range of writing, editing, graphics, programming, promotion, public relations, and marketing services to assist with the development, integration, and launch of the new site or any of their other needs..

Packages start at $600 to $4,000, with hosting starting at $24.95 per month. Even the most complex customized site can be delivered for under $12,000. 

About The Write Edge
As one of the leading Internet content providers, The Write Edge, Ltd has experience with the technical challenges of creating and delivering content to the Web. By capitalizing on this experience, the company is able to offer customers a non-technical solution to build and maintain a professional, powerful Internet presence. The company is based in Gainesville with contractors all over the world. Its services are available at www.WriteEdge.com.

CONTACT: The Write Edge, Ltd
Martina Boone 703/753-5500
services@WriteEdge.com

http://www.writeedge.com

 

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