The Write Edge: Estimate Worksheet

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CONTACT INFORMATION:

First Name

Mid. Initial

Last Name

Title

Work Phone

FAX

E-mail

COMPANY INFORMATION:

Company/Org.

Address 1 (billing)

Address 2 (for site)

City

State/Province

Country

Postal/Zip Code

Legal Owner

Corporation Partnership Sole Proprietorship Other

If legal entity is other, please describe.

Trademarks Held?

Yes No

(If yes, provide usage guidelines and camera-ready art.) Provided

Notes:

Project Team:

Please give us an organizational overview, including contact information and a description and area of responsibility for the individuals in your company, partner organizations, sub-contractors, etc. who will be working on your Web site project. Tell us who will be ultimately responsible for making decisions, how those decisions will be made, how long we can expect between the time that we submit a recommendation or information and when we can reasonably expect to receive your decision back. What human resources do you have for various stages of the process?

If you have a current Web Site, please provide the URL:

Current URL

Who is hosting your site?

Are you happy with your current hosting situation? Yes No

Does your current sit or hosting situation have any features that you especially like or dislike?

When do you have to have your project completed?

-- mm/dd/yy

When do you WANT to have your project completed?

-- mm/dd/yy

BUSINESS INFORMATION:

Please briefly describe your business, include: age, type of service/product, annual income, annual promotion/marketing budget.

(This information will guide us throughout our design process, and will ultimately help you craft your site description for submission to search engines and directories. If you have questions about how to phrase this description, please complete our Business Plan Worksheet.)

How many products do you offer?

Categories:

Subcategories:

SKU Items:

BUSINESS DEVELOPMENT:

In order for your Web site to help you achieve your objectives, we must know what those objectives are. Please describe your current goals and income projections for your business, any significant trends in your industry and how you anticipate dealing with them. If you have any pending contracts or other factors that will impact the products or services that you offer or significantly change how you do business, please list them here. (Use our Business Plan Worksheet or our Entrepreneur's Ten Point Self-Assessment Guide if desired.)
In the next three months:
In the next six months:
In the next year:
In the five years:

What is your advertising and marketing budget for the next 12 months?

WEB SITE & PROMOTIONAL OBJECTIVES:

Purpose of your Web site: (Please rank the following in order of importance, use the Online Business Expansion Planner if desired.)

To increase the loyalty of existing customers

To develop brand awareness by potential new customers

To develop a list of prospects for follow-up by your sales and marketing staff

To encourage potential customers to contact you by phone or e-mail after doing preliminary purchasing research on your site

To make direct sales online to potential customers

To support existing customers

To educate or entertain future customers

To attract new employees or independent contractors

To support employees, outsourcing partners, independent contractors and encourage sales or productivity

To inform or educate the general public

To increase your prestige

To boost company morale

Let employees or independent contractors work at home

Reduce Printing Costs of

Reduce Cost of

Other

PROJECTIONS:

To help ensure that the estimate that we provide for you is based on the type of site that you anticipate, please answer the following questions as accurately as you can. We understand that there is no way to honestly anticipate these numbers, but we would like to know specifically what you are anticipating and hoping that your site will achieve.

How many visitors should come to your Web per week?

Of those, what percentage would you anticipate might do business with you immediately?

Do you have any "impulse" purchase, cross-sale, or
"entry-level" products available?

Yes No

If so, what percentage of your Web site's business will be generated by these products or services rather than by your primary product line?

What percentage of initial visitors should establish an ongoing relationship with you -- returning to your Web site, participating in offers, or mailing lists?

INFORMATION PROCESSING:

If we design your site, your product and content information transmission will be:

Electronic

Mail

Courier

In person

Which, if any, computer system(s) do you use in your business?

Macintosh

Other

Which word processing program(s) do you use for your business?

	Microsoft Word	version
	WordPerfect	version
	WordPro	version
	PageMaker	version
	Quark	version
	Other --	Specify:

Should your online forms to be integrated with your database program? Yes No

If yes, which database program or spreadsheet do you use for your business?

	Access	version
	SQL Server	version
	FileMakerPro	version
	Sybase	version
	Foxpro	version
	Oracle	version
	Paradox	version
	Other --	Specify:

Should customers be able to log in and receive an automatically-generated password?

Yes No

PAYMENT OPTIONS:

Visa
Mastercard
Discover
American Express
Electronic Checks
CyberCash/CyberCoin
Other

Currently accept Wish to accept
Currently accept Wish to accept
Currently accept Wish to accept
Currently accept Wish to accept
Currently accept Wish to accept
Currently accept Wish to accept
Currently accept Wish to accept

Do you need credit cards to be processed in real-time? Yes No

Who will be responsible for maintaining your Web site?

How much money do you have to spend on Web site maintenance?

$ per month

How much maintenance time do you anticipate that your Web site will need?

hours per month

SITE CONTENT:

Where will the text for your Web site come from?

Database of product information: (Please describe)

Current advertising or printed brochures: (Please describe)

Current technical material or printed manuals: (Please describe)

Other existing copy: (Please describe)

New copy that you will write or generate: (Please describe)

New copy that will need to be generated: (Please describe)

With respect to this copy, you will be asking to have The Write Edge:

Pour pre-formatted ASCII text into Web page	Copyedit existing copy
Convert text files for pouring into Web page	Proofread existing copy
Type or retype existing copy	Find/create new copy
Adapt/rewrite copy from other sources	Generate continuing content
Condense/web-prepare copy	Other
Approx. # of words Target reading level

GRAPHICS AND MULTIMEDIA:

Which graphic or interactive elements do you wish to use on your site?

Product Photos	Product Sketches	Product Metaphor Photos
Stock Photography	Studio Art	Computer Graphics
Purchased Clipart	Original Clipart	Text/Graphic Animations
Flash Presentation	Shockwave Presentation	360º Photography
Video Clips	Streaming Video	Audio Clips
Streaming Audio	Interactive Navigation	Dynamic Billboards
Other
Other

Where will the multimedia material come from?

Current online images: (Please describe)

Adapted graphics from catalogs, letterhead, or printed manuals: (Please describe)

Other existing multimedia: (Please describe)

New multimedia that you will procure or generate: (Please describe)

New multimedia that will need to be generated: (Please describe)

For visual or audio items, you will be asking to have The Write Edge:

Import pre-formatted files	Color correct
Optimize files	Add text
Digitize photos, art, or sound files	Create collages, logos or other art
Resize photos or art	Obtain stock photos or art
Resize audio or video clips	Obtain stock video or audio
Add decorative edges or borders	Arrange new studio photography
Arrange new audio or video	Create new animation/presentations
Other	Other
Approx. # of images Desired quality

Please select the pages and number of items to include on your site:

"Splash" Pages"	Product Categories
Home Page	Product Sub-Categories
Newsletter	Product Collection Pages (with thumbnails)
About Us Page	Product Item Pages (with large images)
FAQs	Product Order Forms
Misc. Response Forms	Secure Online Customer Payment
Resource Center	Customer Support Database
Mailing List	Customer Support Forum
Contest Page	Customer Chat Rooms
Gift Registry	Site Search
Shopping Cart	Auction Area
Press Center	Featured Content Area
Expert Content Area	Content Archive
Additional Content: Please describe how often you intend to contact customers and what information you will be sending to them. Indicate whether you want the customer to come back to your Web site to obtain additional information keyed to the information that you are mailing. If so, indicate how often you will update that information and who will perform those updates. (If you prefer, the Write Edge can provide content, or can obtain a content service to generate this information on your behalf.) Please list any additional or incentive content to be included below: (Content that you might wish to use to draw potential customers to your Web site is called "incentive" content. It can include cataloged resource pages of links to other Web sites, games, news related to your industry, educational material related to your specialty, or other "value-added" material that you provide for free. This material will not only provide visitors with a reason to visit your site and to return to your site, but -- chosen and created carefully -- incentive pages will help your customers to find your site via search engines and links from other Web sites.)

Please describe any other services that you would like to have us perform or additional items to be included in your site:

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http://www.writeedge.com/business/pspestimate_worksheet.htm	-- Revised 06/05/04--
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