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SITE
MAINTENANCE |
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INCENTIVE UPKEEP Set a concrete strategy to attract the right kind of visitors to your site. Tell visitors when you will make routine additions and material updates so that they know when to come back. Give them a reason to return. |
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COMPETITION TRACKING Set a schedule to track what your competition is doing, so that you can keep up with changing trends and stay on top. |
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SEARCH ENGINE TRACKING Keep track of where your site ranks in the search engines and make adjustments as necessary to regain or improve market share. |
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LINK VERIFICATION Check all hyperlinks, both inside and outside your site. Test all response and order forms to ensure that they haven’t been altered or tampered with. |
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TRAFFIC LOG ANALYSIS Analyze daily logs to determine which pages people are coming to see, where they are coming from, how long they are staying, and which pages are causing them to leave your site. Provide a mailing list and set your site up so that you can send "Thank you" notes to let potential customers know that you appreciate their visit. |
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SITE UPDATES Process updates to the Web site as required. Adjust images, text, and multimedia; and add links, articles, or new material to resource pages. |
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UPDATE PROOFREADING Verify new hyperlinks, new pages, and new text to maintain site integrity and professionalism. |
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PLANNING FOR CHANGE Many business owners make the mistake of believing that once they load their Web site onto the Web, they can forget about it. That’s a sure way to devalue and lose a major investment. With proper planning, many parts of a Web site will never need to change. But some elements MUST change, or visitors never have a reason to come back. Setting up "incentive" areas so that they are easily maintainable can be one of the biggest challenges in site design. And it takes more than programming skill or the ability to produce "cool" graphics to do it right.
Site maintenance doesn’t have to be a chore. REGULAR UPKEEP MEANS REGULAR VISITORS At The Write Edge, we can take on any portion of your site maintenance, or we can take on all of it -- from traffic analysis to fresh content generation. With our Monthly Maintenance package, you receive a report by email summarizing your site activity by week, together with a listing of your search engine positions. We check all of your hyperlinks and forms and save and upload your pages to the server again so that they look fresh to your visitors and to the search engines who would otherwise drop your relevancy. More comprehensive maintenance options
are available. We can handle your mailing lists or track your competition for
you. We can add new content to your site, change your photographs or graphics
regularly. We can even proofread your pages any time that you change them. We make billing easy by sending you a single invoice at the end of the month -- and your first month is free with a site design or remodel. So, to get an edge on your site maintenance without increasing your own workload, contact us. MAINTENANCE WITH AN EDGE We’ll make sure that your site keeps working as hard as you do – without taking you away from the work that you do best.
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Planning for site maintenance means thinking
about how you and your staff go about the business of your business. It means
devising ways to fit the site into your routine in a way that makes you and your
staff excited about using it; and it means providing opportunities for positive
reinforcement of their efforts. 
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