Content for Web Sites

Need content for your Web site? Web site content provides one of the most underexploited opportunities on the Internet. Content is what brings potential customers to your site, identifies your brand, lets you showcase your expertise, and convinces your customers to buy what you're selling. On the Internet, Web site content replaces salespeople and customer service staff. Great Web site content, in short, is critical.

At The Write Edge, we have been developing content for Web sites for over a decade. Our clients have ranged from small businesses just moving online to $90 million megasites that needed 1,000,000 words in less than a month. We write sales copy, product descriptions, site pages, articles, faqs, how-to advice, manuals, help text, and even jokes. Whatever it takes to get your customers' attention and encourage them to buy your product, we can provide it quickly and cost-effectively in any format.

Content for the Internet

One thing we've learned the hard way: Developing content for Web sites is different from creating content for other media. On the Internet, your competition is a click away, not down the block or across town. You can count on having only one opportunity to grab your customer. That’s about 15 seconds to convince them that you have what they need and want to buy. In those 15 seconds, you have to show them enough to make them interested in staying on your Web site long enough to make a purchase.

That's if they get to your Web site at all. First you have to buy or earn your way to the top of the search engine index.

Traffic patterns, search engine indexes, and the wide range of information already available can make it difficult for potential customers to find your Web site. Unless you spend a lot of money on advertising to bring them there, and even more money branding your site to ensure they remember the Web address, you have to consider how search engines will rank your site relative to your competition.

Site content can help you differentiate your site and elevate it above the crowd. Information is what keeps your customers from going elsewhere before you've convinced them to buy.

By carefully selecting and wording the content for your Web site, and structuring it to work within the framework that search engines and customers are looking for, we can help you position your site to stay relevant and popular in the long term. Whether you need our services to write technical, marketing or standard business copy, we can help you reach your customers cost-effectively and successfully.

Customer-Centric Web-site Content

Our first step in any writing project is to consider the range of an audience and how they will access the material. Generally, we can design an information system that lets advanced users jump to specific information quickly, while providing novice users with the full support they need.

Our writers have helped clients to simplify everything from computer software documentation to insurance manuals and advertising copy. We have written fiction as well as scientific content for children, and we understand how to adapt information to suit its audience.

We believe that writing is an art, but that it is also a business. To do it effectively, you must combine art, information architecture, marketing, promotion, and advertising skill. And beyond getting the point across, your written document must add a little something indefinable that makes readers remember what they've read.

We measure our success in increased sales, fewer customer-service calls, and higher conversion ratios for our clients. We would welcome the opportunity to do the same for you.

Contact us now for a proposal or to schedule a complimentary consultation.