Identity and Branding

Identity and brand campaigns are not just for big companies. They're how companies get big in the first place.

Whether you need a more effective identity or branding strategy for your existing business, or you are just positioning your company to move online, branding is all about how your customers are going to differentiate you from all the other choices that are just a click away. Your identity becomes what visitors take away from your Web site, consciously and unconsciously. You have to make a connection to make a sale.

That's why branding and identity strategy is part of every Web site that we design and every content plan we develop, as well as one of several services that we offer.

Business Analysis

To understand, develop, or preserve your brand and your identity, we have to understand your business, your customers, your competition, and your deliverable benefits. Just as businesses that sell the same products or offer the same services are not interchangeable, customers are unique with different needs and purchasing triggers. We specialize in finding the customers that best fit your business model and precisely targeting those customers through image, concepts, and language.

Corporate and Brand Identity Strategy

By defining your identity early and understanding it thoroughly, you develop a distinct advantage in online marketing and promotion. You can incorporate your identity into every aspect of your Web site and company communications. From increasing the precision of the keywords that you target online to achieving better communication with Web site visitors, from packaging to print media to post-sales customer satisfaction, it's all about leaving the right impression. Improved prospect access and targeting, lower customer acquisition costs, better conversion ratios, and more effective loyalty programs all flow from understanding who you are and who is going to buy what you sell.

Our Capabilities Include:

• Naming and Nomenclature
• Identity and Brand Strategy and Architecture
• Competitive Positioning Strategy
• Messaging and Marketing Strategy
• Improving Visibility
• Improving Market Perception

An Edgier Identity

It's easy to be smug when you are the company at the top of the food chain--the company that becomes synonymous with a brand like Thermos™, Kleenex™, and Xerox™. But complacency can lead to stagnation. Society keeps moving, and your image and identity have to keep up or you risk becoming old-fashioned and irrelevant.

At The Write Edge, we understand the marketplace and the market forces that shape it. We also understand that to reach customers, you must address their differing needs and perceptions. Now ask yourself how you will convince them that you, and only you, can fill those needs. If you're not sure, call us or request a proposal. We look forward to helping you to find yourself.