Not sure whether your Web site is working as well as it should? If your Web IQ isn't all it should be, it's time to remodel.
What's the Point?
Is your Web site a business card? A yellow page ad? A commercial? An infomercial? Is it a bulletin board? A catalog? A newsletter? An annual report? A customer service desk? An order desk? Or is it a toy that you or the folks in the mailroom had fun dreaming up?
Where's the Point?
How long does it take the customer to find your site? How long does it take them to find what they want when they get there? Do they actually give you the time to read it, or do they go away again bored?
Check the Point!
As your customers read, do they find errors and mistakes that undermine your credibility? Do they wonder about your professionalism? Question your ability? Your commitment to serving them?
Get the Point!
Can your customers reach you easily? Do you give them the opportunity to contact you the moment they feel inclined to contact you – before they change their minds? Do you respond to them right away, or do you let their e-mail sit for a week so that they feel as though they’re not important?
Repeat the Point!
Once you establish a relationship with your customer, do you bring them back and involve them? Do they think of themselves as visitors? Or like members? What do you do for them?
Renew the Point!
Once your customers come back, is there something new to come back for? No one buys the same magazine or video twice. No one reads the same ad twice. Why would they visit your Web site again if you don’t have anything new for them to find?
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