Horror stories about identity theft, cyberstalking, and vending of personal profiles have immensely elevated the typical Web surfer's level of concern over online privacy. In fact, a recent study released by the Pew Internet
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How can cautious e-tailers successfully tread the recessionary waters of post-boom cyberspace and compete sucessfully with web giants like Amazon and eBay?
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The Internet helps make shopping quicker, research faster, and connecting with individuals from around the globe easier than ever. Stella Stenroos, from Bray County, Ireland, connects regularly through several online communities,
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When it comes to the Web’s promotional opportunities, choices are constantly evolving. For a real boost to your Web site’s popularity -- beyond email, beyond banner ads, beyond search engine rankings - - try Internet chat
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By planning your Web site carefully, you can attract the potential customers to your e-store and entice them to hit the "Submit Order" button. The solution lies in the content your site offers and how your site presents that content to your visitors.
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Cooperation has been regarded as a valuable skill and tool for as long as people have been trying to keep communities growing and thriving. The concept is introduced at a young age, usually when toddlers are nimble enough to yank
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The Internet seems like a giant ocean, with every conceivable kind of fish trying to survive in its waters. But with millions of Web sites serving millions of purposes, how can any one online organization attract more attention
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E-commerce today is a way of life for consumers and retailers alike. But choosing the right location is even more critical now then it was in the days when your only decision involved where to place your physical operation.
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The Web has accustomed people to shopping 24/7, and enabled companies to market in new ways. And yet, e-commerce can still be a highly risky venture. So what does it take? The solution is a simple back-to-basics approach known as customer service.
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Savvy businesspersons know that online marketing using email is quicker, easier, and cheaper than traditional mass mailings. A recent report from Forrester Research, Inc., predicts that trend will continue to grow.
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Signature service for online customers today involves the creation of the personal online shopping experience. Just as a good salesperson in a brick-and-mortar store can help a shopper find needed merchandise quickly and easily
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Few potential problems cause more anxiety for business owners and managers than the threat of a destructive virus. Whenever your employees connect to the Internet or read email, they throw the doors open wide for a potential infection.
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Large percentages of online shoppers who place items in a shopping cart are continuing to leave the site without making a purchase. The rates vary, based on individual retailers' experiences, from 30% up to as high as 70%.
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What's the Point?Is your Web site a business card? A yellow page ad? A commercial? An infomercial? Is it a bulletin board? A catalog? A newsletter? An annual report? A customer service desk? An order desk? Or is it a toy that
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When businesses first expanded into cyberspace, many of their efforts revolved around applying traditional marketing and user interaction principles and strategies to the new frontier. Like brave explorers, they grabbed some innovative online tools
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Success on the Web